Getting to know yourself better with the Neurocognitive and Behavioral Approach
In a fast-moving world, where pressure often mounts faster than sense, getting to know yourself better is essential.
This is what the Neurocognitive and Behavioral Approach (NBA), developed over 35 years ago by Dr. Jacques Fradin, a medical doctor, psychotherapist, behaviorist and cognitive therapist, is all about.
A scientific approach... and very practical
The Neurocognitive and Behavioral Approach (NBA) is a multi-disciplinary approach that studies brain and behavioral mechanisms to better understand and manage our reactions and interactions. It draws on neuroscience, cognitive psychology and behavioral and cognitive therapies to identify the brain's different modes of functioning and their impact on our behavior.
CNA aims to understand how our brain structures our perception of the world and our reactions to it. It offers tools for identifying and modifying our mental operating modes, enabling us to better manage our stress, emotions and behaviors.
In particular, she distinguishes between two major modes of brain function:
- The automatic mode, fast but rigid, which reacts according to our habits, automatisms and past conditioning.
- The adaptive mode, more flexible, lucid and creative, which enables us to act with discernment in complex situations.
What motivates us deeply
ANC proposes a primary motivation modelwhich allows us to identify what gives us sustainable momentum, what resources us. It's not a question of skills or social roles, but of genuine internal motors. The model proposes 8 motivational profiles.
Reflecting on your motivations will help you better understand :
- Why certain situations naturally excite us.
- Why others cost us without us always knowing why.
- How to rediscover authentic alignment in our life and career choices.
And when these internal motors are ignored or misused, misalignment can set in. That's where stress comes in.
What about stress?
Another important contribution of ANC is its approach to stress: it is not always linked to workload or external pressure. It can come from discrepancy between what we experience on a daily basis and what drives us deep down.
For example:
- Being in a very standardized environment when you need freedom,
- Being constantly in competition when you're looking for connection and cooperation,
- Or not making sense of your actions when you're looking for coherence.
This background stress may go unnoticed... but it often ends up manifesting itself in the form of fatigue, irritability, loss of motivation or compensatory over-investment.
Profil'INC®: a powerful coaching tool
The tool Profil'INC® is a structured questionnaire based on the ANC, designed to assess an individual's behavioral dynamics. It is used in coaching to :
- Better understand your primary, unconditional and lasting motivations,
- Clarify areas of blockage and misalignment in your current life,
- Identify levers for greater alignment.
Practical application of CNA in personal and professional life
The ANC is not proposing a "miracle recipe", but rather a fine, dynamic reading what drives us to act or avoid.
It offers a setting that is both rigorous and accessibleto accompany each individual towards a form of congruence The alignment of choices, behaviours and deep-seated drivers.
The primary motivations model has concrete applications in many fields: personal development, coaching, management, stress management or change management. It enables you to get to know yourself better, identify sources of conflict or demotivation, and adopt strategies that are more respectful of yourself and others.
Don't wait any longer!
Contact us at If, Conseil & Coaching for coaching using ANC and Profil'INC®, for :
- Get to know you better,
- Understand what really motivates you,
- And act with greater lucidity and pleasure.
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